People like stories, but they love compelling ones. Good storytelling appeals to emotions and interests. It captivates and motivates, and for nonprofits, those compelling narratives drive donor action. As a result, storytelling is a crucial part of any nonprofit’s digital strategy. We’ll explain how digital storytelling is important for your nonprofit and some key strategies to create narratives that transform listeners into donors.
Stories are how people understand what a person or organization does and why. Digital storytelling includes text along with a bevy of other digital tools to tell that compelling narrative. This means powerful tools like videos, images, social media, email newsletters, marketing, and more. All of these are valuable opportunities to narrate and build upon your story that both attracts and keeps the interests of donors. Compelling storytelling doesn’t just bring new donors to a nonprofit, it also keeps older ones engaged and devoted to the cause through more donations.
A nonprofit’s story allows potential donors to understand why they should donate. Your story is the where, how, and why you started. It narrates what began your nonprofit and how that motivated the vision and mission. But the start isn’t the only important part. Truly compelling storytelling shows the positive results a nonprofit has provided people and/or their communities. Together, this creates both emotional appeal while also explaining the crucial details of your nonprofit’s motivations, actions, and how donations are used. These all help to motivate your audience to donor action and contribute to your generous cause.
The most compelling stories are the ones about people. These are the ones everyone can better connect to. In storytelling, people turn an otherwise abstract organization into something real and personal. Your storytelling should always involve or be about people. Your origin story should mention who started the nonprofit or whose hardships motivated its beginning. Identify specific people helping your cause and, especially important, who it is helping. Tell their individual stories. Even better, if they are comfortable and willing, let them tell their own story. Testimonials provide the truest sense of who your nonprofit is helping, and that truth is a compelling story.
A big strength of digital storytelling is that it can and should also include visual elements like images and videos that allow others to see the incredible work you are doing. This visual storytelling also grabs people’s attention and allows you to tell your story in different ways. Visual storytelling is also more suitable for certain platforms that will allow you to keep building upon your story. Images and videos of ongoing work or events are perfect for social media. These help to build upon your story and prove the continuous work you are doing.
Storytelling is a constant process. You should always be building upon your story. This shows how active and hardworking your nonprofit is. Seeing that constant effort and work on your website, social media, emails, and more will convince others of your continuous efforts. That will increase their motivation to donate.
All your storytelling should always build upon the main narrative at the heart of your nonprofit. It should show how the work done today still reflects and connects to the nonprofits first motivations. This ensures you maintain and strengthen your story at every opportunity. It proves your organization is consistent and dedicated to its mission. This convinces donors their donation is going to a worthy and stable cause. Plus, that continuous building also helps donors remember why they previously contributed and should keep donating.
Compelling storytelling is crucial to driving donor action. It both attracts new donors and also retains the attention and sympathies of old ones. With these strategies you can start to craft and keep building on that story your nonprofit should tell. With the valuable work they provide the community, the many individuals they help, and the selfless people behind the scenes, every nonprofit has a compelling story. If you want to start telling that story, contact Rosewood Fundraising to ensure its compelling and effectively uses digital technologies.