SEO for Your Nonprofit: How to Rank Your Fundraising Website Higher

A person working on a laptop with a holographic image in front representing the search for the best nonprofit seo

Your nonprofit or charity’s website is fundamental to any of your digital fundraising efforts. It’s where people learn about your cause, efforts, and accomplishments. It’s also where you can continuously convert those discovering your organization into donors. However, in order for people to learn about your cause and become new donors, they need to be […]

The Art of Thanking Donors in the Digital World

Glowing pink hearts floating in the air.

Donors are essential for any nonprofit and charity. They generously provide the funds that are essential for these organizations to benefit their communities. Of course, nonprofits and charities need to retain their donors’ interest and good will to keep accomplishing that good. One of the simplest and most effective ways to do this is thanking […]

Creating Powerful Call to Action Statements for Your Digital Fundraising Initiatives

A button with "Donate Now" for a fundraising initiative, an example of one of the many powerful calls to action in fundraising.

With digital fundraising, you can leverage your website, email newsletter, and social media to reach potential donors and motivate them to donate. The key to generating that motivation are powerful call to action statements. We’ll explain how to create powerful calls to action (CTAs) for all of your fundraising initiatives. What are Calls to Action? […]

Peer-to-Peer Fundraising: Empowering Supporters to Champion Your Cause

Open hands gathered together as a visual metaphor for peer-to-peer fundraising

Your community and donors are one of your most important resources as a nonprofit and charity. That’s not just because they directly contribute to your cause. You can also empower them to fundraise for you and grow your donor community. In this article we explain the benefits of peer-to-peer fundraising, and some of the strategies […]

Optimizing Giving Tuesday Donations: Conversion-centric Website Design Tactics

Person holding a phone about the donate for Giving Tuesday

Black Friday has become a big day for businesses in Toronto and Ontario. Just on the other side of the weekend, nonprofits and charities have earned their own important day for collecting donations: Giving Tuesday. As people are searching for great causes on this day, you want to be ready for their generosity with a […]

Effective Strategies for Overcoming Donor Fatigue in Online Fundraising

Woman without donor fatigue holding a credit card while using her laptop to make a donation online

Donor fatigue is one of the most notorious hurdles facing nonprofits and charities. What is donor fatigue? It’s when those who previously actively contributed seem to suddenly stop offering donations to your cause. These are also often called lapsed donors. As a result, donor fatigue directly cuts into a nonprofit’s earnings and reduces their potential […]

Leverage Influencer Marketing for Your Online Fundraising Efforts

Influencer marketing with an influencer making a heart with her hands for a nonprofit's fundraising efforts.

Influencer marketing is often considered an effective strategy for business marketing, but it’s also great for digital fundraising efforts. Influencers have a devoted following and community that trusts their recommendations and whom they can motivate to charitable actions. At least 61% of people trust influencer’s recommendations and that trust extends to choosing which nonprofits to support. We’ll explain […]

Storytelling for Nonprofits: Compelling Narratives to Drive Donor Action

Group of people working on their nonprofit's compelling story

People like stories, but they love compelling ones. Good storytelling appeals to emotions and interests. It captivates and motivates, and for nonprofits, those compelling narratives drive donor action. As a result, storytelling is a crucial part of any nonprofit’s digital strategy. We’ll explain how digital storytelling is important for your nonprofit and some key strategies to […]

How to Build and Maintain Donor Trust in the Digital Age

A retained donor smiling at her computer

The digital age has made communication and the creation of content a lot easier. However, it has also introduced a lot of digital noise and made it easier for some to deceive. That in turn has led to a general air of skepticism in the digital age, but that trust is essential for nonprofits to […]

Top Tips for Fundraising Promotional Emails

A woman looking at the fundraising email she received on her phone.

Fundraising promotional emails are a way to help secure more support for your organization. However, for them to be effective, you need to have a strong email marketing strategy ready to go. Today we’re going to share our top tips for fundraising promotional emails! These will help to increase both your click-through and conversion rates. […]